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More Media Coverage on Viral/Buzz Ethics

Yet another article about the thin grey line in viral/buzz marketing, this one focused on the blog space entitled "Fake Blogs, True Buzz." This appeared in the Chicago Tribune over the weekend. While the agency, Wieden & Kennedy, is credited with generating 2.2 million visitors for the ostensibly successful Sega, Beta-7 buzz-campaign, the article digs up the usual laundry list of viral campaigns gone bad, 7Up/Dr. Pepper's "Raging Cow" campaign to the recent Warner Music effort to "seed" new songs for MP3 download sites.

Posted by WOMMA Editor on October 11, 2004 8:27 AM

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