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Organic's Mark Kingdon in Clickz

Mark Kingdon, CEO of WOMMA member Organic gave WOMMA a nice mention in this his insightful column "Five Agency Resolutions for 2005."

A great quote:

You need to really dig into your target customer's mindset. Think like they think. Experience your brand the way they do. Take field trips. Call the customer service hotline. Empathize with them. Know them. If at all possible, conduct primary research so you can develop a clear, fact-based understanding of your target market.

Learn more

Posted by WOMMA Editor on January 4, 2005 2:29 PM

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