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Fergus Hampton: How to manage your corporate reputation online

MarketingProfs.com
March 23, 2004

Communications professionals that master the challenge of monitoring online discussion will be able to better manage their company’s reputation and brand. In doing so, they can elevate their role to one that provides a high level of strategic business input.

Fergus Hampton is CEO at Millward Brown Precis

http://www.marketingprofs.com/print.asp?source=%2F4%2Fhampton1%2Easp

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