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Spreading Word of Mouth Via Search Terms

Certain ads deemed "too hot" for airing during the Super Bowl have gone viral, spreading word of mouth online.

Smart marketers can take advantage of this phenomenon by embracing the controversy and buying sponsored links. For example, advertisers can buy the phrase "Super Bowl ad" along with their brand name. It just may convert the campaign from bust to boom by turning it into a viral blitz.

Learn more

Posted by WOMMA Editor on March 1, 2005 9:58 AM

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