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How to Monitor Photos for Word of Mouth

Steve Rubel of WebProNews suggests tracking photos on Flickr, a free photo sharing site, as a way to measure a brand's word of mouth reach. Marketers can see how their brands stack up against those of their competitors by looking up photos consumers have posted.

For fun, Rubel ran a head-to-head check of certain brands. For example, publicly posted photos of iPods beat out iRivers 824 to 4. Yahoo! (410 photos) beat out Google (342) and MSN (96).

Learn more

Posted by WOMMA Editor on March 1, 2005 10:00 AM

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