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WOM Beats Other Media in Tech and Home Improvement

A recent survey measuring consumers' consumption of 28 different media formats found that word of mouth beat all 27 other forms of media in the electronics category and the home improvement category. Word of mouth took second place in the apparel category.

The Simultaneous Media Survey, conducted by BIGresearch, was derived from 14,000 consumers, and aligned their consumption of media with retail store shopping behavior, product consumption, and media influence.

More info:
http://www.bigresearch.com/news/big011705.htm

Posted by WOMMA Editor on March 18, 2005 11:21 AM

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