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WOM in Action - National Monkey Day

Want to help spread the word about National Monkey Day? Go to PetitionOnline.com to sign a petition asking the government to make December 14 the official day.

This humorous campaign used the free petition creation service to harness word of mouth on a mass scale. It's a fascinating example of the word of mouth community creating its own word of mouth tools.

The service is free, but those who sign up receive a confirmation email asking them to donate $1 to maintain PetitionsOnline.com as a free speech forum.

More info:
http://www.petitiononline.com

http://www.monkeyday.com

Posted by WOMMA Editor on March 18, 2005 11:22 AM

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