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Research: Evangelists Toast Products for Love

How much do a few evangelists contribute to a company's revenue stream? A case study from ComBlu details how only five customer evangelists were responsible for generating $200,000 in sales (35-40% of its total revenue) for one liquor store in Chicago. What's remarkable is that these evangelists were not hired by the store or enrolled in any special loyalty program. Instead, these evangelists educated and helped other customers simply because of their passionate love of wine.

THE LESSON: The best evangelists are the ones who talk about your product because they love it.

More info:
http://www.womma.org/content/comblu_wine.pdf

Posted by WOMMA Editor on May 31, 2005 11:30 AM

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