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Hershey's Makes Spreading WOM Fun and Friendly

Hershey's recently promoted its new Take 5 candy by giving away 5 million chocolate bars to anyone who signed up by midnight on ... you guessed it, 05/05/05. The company spread the word quickly by using a "tell a friend" strategy: when one person signed up to receive a free candy bar, the recipient was prompted to send an invitation for a free candy bar to five friends. This was smart on Hershey's part, as it turned spreading word of mouth into a friendly act of giving a gift.

THE LESSON: To get the best results, make spreading word of
mouth a fun and friendly activity.

More info:
http://www.womma.org/content/hersheys.pdf

Posted by WOMMA Editor on May 31, 2005 11:31 AM

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