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Barbers Spread WOM to Snip Prostate Cancer

When deciding the best way to reach men who were most at risk for prostate cancer, advocacy group Prostate Net enlisted the help of someone who knows them best -- their barber. Prostate Net enlisted barbers in more than 800 barbershops to hand out brochures, direct men to free prostate screenings, and dispense good health advice. The program successfully leveraged the barber's role in a typical man's life as a trusted source of good counsel and information.

THE LESSON: A good idea spreads faster when it comes from someone you trust.

THE SECOND LESSON: If you're a man and are at least 40, get your prostate checked.

More info:
http://www.prostate-online.org/barbershop/index.html

Posted by WOMMA Editor on May 31, 2005 11:32 AM

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