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Virtual Book Tour Links Blogs Together

In creating the Business Book Blog Tour, Todd Sattersten of 1-800-CEO-READ found a way to generate low-cost publicity for new business books by getting various blogs to work together. Here's how it works: an author "moves" from one business-related blog to another over the course of the week. The blog's owner can then host an interview or even turn over the site's content to the author for a day. Because the various blogs work together in a coordinated manner over the course of the week, a mass of word of mouth and unique content is created.

THE LESSON: The best way to work with blogs is to find the ones that discuss your topic and offer good content.

More info:
http://www.apennyfor.com/bbbt.html

Posted by WOMMA Editor on June 13, 2005 1:02 PM

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