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Stop Talking About Yourself

A blatantly self-promotional blog is never interesting. Instead, provide content about the topic and tastefully link your products to it.

For the A&E TV show "INKED", Electric Artists launched INKEDblog to focus on the world of tattoos. Except for a subtle link to the TV show site, the blog does not stick you with a lot of promotion. Electric Artists also produced Garden of Sweden, which centers on an adult-oriented party lifestyle and happens to be sponsored by Svedka Vodka. Both blogs provide great content like exclusive photos and stories without intrusive company logos and sales pitches.

THE LESSON: For word of mouth to work, focus on your topic and not your sales pitch.

More info:
http://www.inkedblog.com
http://www.gardenofsweden.com
http://www.electricartists.com

Posted by WOMMA Editor on June 23, 2005 11:37 AM

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