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Jupiter's Stein: Posters Are Your Best Customers

According to a new report from Jupiter Research's Gary Stein, the people who post online are your best customers and have an increased sense of brand loyalty. If your company is trying to find and communicate with the people who are most likely to purchase your product or service, look at the people who post about you. More importantly, they do not follow any single demographic trend. Posters are just as likely to be male or female, young or old, so generalized statements like "most posters are male" or "posters are early adopters" are no longer valid.

More info:
http://www.steinblog.com

Posted by WOMMA Editor on July 13, 2005 1:29 PM

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