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DoubleClick: WOM is Top Influence

When it comes to using the Internet to gather information and make purchasing decisions, word of mouth is the most consistent influencer on consumer behavior. That's a key finding in this year's Touchpoints Survey from DoubleClick. Word of mouth was the top influence throughout all aspects of the purchase cycle, from consumers' initial awareness of products to the eventual purchase itself.

More info:
http://www.techweb.com/showPressRelease.jhtml?articleID=X345497

Posted by WOMMA Editor on July 13, 2005 1:34 PM

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