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Roundup: WOMMA Releases First Standards to Measure WOM

WOMMA has released the Terminology Framework, the first set of standards for tracking and measuring word of mouth. More than 30 member companies worked with WOMMA to develop the Framework, which represents the vital first step toward defining a common language that marketers and vendors can use to discuss, plan, and measure word of mouth marketing. "Measuring Word of Mouth, Volume 1," a collection of articles and white papers covering the latest thinking and trends in WOM research, has been released in conjunction with the Framework.

More info:

  • WOMMA Research Site
  • AdAge -- Understanding Advertising in Terms of Its WOM Unit Impact
  • ClickZ -- "Consumer-Generated Media: The Age of Engagement"
  • MediaPost -- Group Aims To Create Metrics For Word Of Mouth

    Posted by WOMMA Editor on July 13, 2005 1:37 PM

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