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Let the Designers Do the Talking

Athletic gear manufacturer Fila launched word of mouth programs to drive sales to its web site and increase awareness of the brand. The company started by unveiling a redesigned Filativa.com site complete with blogs written by the firm's designers. The hope is that feedback given to the bloggers/designers will influence future product design, create a large community of loyal customers. Different voices also appeal to new potential customers.

THE LESSON: WOM isn't marketers talking. Let your entire team get the word out.

More info:
http://www.filativa.com

http://internetretailer.com/dailyNews.asp?id=15243

Posted by WOMMA Editor on July 21, 2005 2:44 PM

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