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Comcast Screws the Pooch

You can't make this up.

A customer service representative for Comcast was tired of receiving repeated calls and complaints from LaChania Govan of Elgin, Illinois. When LaChania received her next cable bill, she found a little surprise. Comcast had changed her account name to "BITCH DOG."

LaChania didn't just get mad. She went public. Huge stories appeared in the Chicago Tribune, Wall Street Journal, Washington Post, and others. Bloggers jumped all over the story, too. Within six hours, there were already 39 blog posts and over 16,000 links referencing the story. In an even more ironic twist of fate, Comcast was Technorati's lead advertiser when searching for "bitch dog" and "Comcast" (one has to wonder how much this hurts them?)

THE LESSON: Customers have a voice now.

Click here to follow the ongoing blogger reaction:
http://www.technorati.com/search/%22bitch%20dog%22%20comcast

Original Chicago Tribune story (free registration required)

Posted by WOMMA Editor on August 18, 2005 10:47 AM

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