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Burson-Marsteller: Choosing an Online Monitoring Service

The e-fluentials team at Burson-Marsteller is trying to start a discussion about evaluating online monitoring service. As part of measuring the ROI of a WOM campaign, having an online monitoring service is definitely becoming more crucial. Some tips and thoughts to keep in mind are also included.

Join the conversation.

Posted by WOMMA Editor on August 25, 2005 10:17 AM

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