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Pick a Name That's Easy to Talk About

Microsoft recently announced that the name for the next version of Windows would be Vista. One problem, as noted by bloggers Matt Galloway and Michael Bates, is that the name might become be so innocuous and common that using various measurement and metrics tools like BlogPulse and Technorati to track WOM trends becomes more difficult. After all, if
people can't remember the name, how can they talk about it?

More info:
Michael Bates post

Matt Galloway post

Posted by WOMMA Editor on August 25, 2005 10:23 AM

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