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BuzzMetrics acquired by Trendum

Internet analytics firm Trendum has acquired WOM researcher BuzzMetrics. The company will do business as BuzzMetrics and have the strategic backing of VNU, owner of such renowned research brands as ACNielsen and Nielsen Media Research. VNU is a minority shareholder in the new company. The new BuzzMetrics will build on Trendum's advanced technology, while leveraging VNU's global sales, marketing and research capabilities.

Both BuzzMetrics and Trendum are members of WOMMA.

More info:
http://www.buzzmetrics.com/about/BuzzMetrics_trendum_join.htm

Posted by WOMMA Editor on October 4, 2005 8:02 AM

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