Warning This is old content! The Womnibus Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | Womnibus Home | Next →

Research: CGM Bests Ads for Influencing Consumers

Consumers are 50 percent more likely to be influenced by word of mouth recommendations than by traditional TV or radio ads, reports Intelliseek in a new study.

Consumers who actively skip or delete TV and online ads are 25 percent more likely to create and respond to consumer generated media on message boards, forums, and blogs, the study also found. Positive word of mouth from someone a person knows ranks highest in influencing consumer purchase decisions.

More info:
http://www.intelliseek.com/releases2.asp?id=141

Posted by WOMMA Editor on October 4, 2005 8:03 AM

← Previous | Womnibus Home | Next →