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Ban Gives Consumers a Virtual Soapbox

Ban deodorant is inviting consumers to talk about what they would ban. It's part of a contest that gets people involved in creating marketing messages for the brand. Consumers who visit the contest site can create an ad talking about something they'd ban if they had the chance. The ads are posted in a gallery on the site that others can view. Nine winning entries in the contest aimed at young women ages 12-21 will be featured in new Ban ads.

The Lesson: Get consumers actively involved in the marketing conversation.

More Info:
http://www.feelbanfresh.com

Posted by WOMMA Editor on October 4, 2005 8:05 AM

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