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NYC Theater Finds WOM Is the Cats' Meow

A small off-Broadway acting troupe, the Moscow Cats
Theater, is using WOM to promote a show that features
felines doing acrobatic tricks.

Working with HHC Marketing, the theater has sent free
tickets and show fliers to 50 Manhattan veterinarians,
figuring they'd be natural influentials for reaching cat
lovers who might want to see the show. Pediatricians also
are being sent tickets as are animal welfare groups.

A fund-raising performance is being staged for a local
animal welfare league to generate positive buzz from animal
lovers who might otherwise question the advisability of
cats doing tricks on stage every night.

Learn more

Posted by WOMMA Editor on November 3, 2005 3:19 PM

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