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Word of Mouth Features Added to Yahoo! Shopping

Yahoo! has enhanced its online shopping sites with new word of mouth tools that lets customers more easily communicate with each other. New to the site are Pick Lists -- a list of favorites items that consumers can compile. Taking it a step further, Yahoo! opened up each list so that others can post comments. In addition, lists can be shared easily on blogs and web sites via RSS feeds.

More info:
http://www.clickz.com/news/article.php/3564096

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