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Tips for Brands who use Social Media

At the BlogOn 2005 Social Media Summit, Randall McAdory, manager of business intelligence and interactive marketing for DaimlerChrysler, shared tips on the impact of social media on marketing.

* Learn what influencers are saying about you.
DaimlerChrysler sought out the opinion of auto enthusiasts since they carry great influence over the car purchasing decisions of their friends and family.

* React to feedback quickly when appropriate.
The automaker had contingencies in place to react quickly should negative feedback from a two-door sedan prove too damaging.

* Use third-parties to understand Web sentiment.
DaimlerChrysler used research firm Brandimensions to obtain frequent updates on Web sentiment surrounding its multiple brands.

Learn more

Posted by WOMMA Editor on December 9, 2005 2:25 PM

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