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Partner Events Generate Word of Mouth

Google generated a swirl of buzz in October when they invited their business partners to a partner event that was closed to the public. The reality is that these partner events, or client summits as they are sometimes referred, can be a great way to inspire word of mouth. Bringing your company's core constituencies together to rally the troops and make them feel special is how you get people talking.

The software industry has been doing this for years. Microsoft hosts hundreds of events for their key developers and vendors, AOL holds partner events in Virginia for their Shopping Channel clients, and eBay has their eBay Live meeting for their best sellers.

Read the MediaPost article
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Posted by WOMMA Editor on December 15, 2005 11:07 PM

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