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Edy's Sweet Reward Gets People Talking

It's hard to get people to talk about ice cream, so Edy's went a different route. In a promotion called Random Scoops of Sweetness, Edy's Ice Cream is inviting individuals to submit stories about friends who have helped someone in need at Edys.com. The ice cream maker will then choose 50 of the "sweetest" stories and reward their generosity with a free carton of ice cream.

This is fundamental WOM. Edy's is involving customers not by asking for referrals, but asking them to talk about the good deeds they notice in a natural, organic way. It's a conversation starter with built-in viral components.

More info:
http://randomscoops.edys.com/randomscoops

Posted by WOMMA Editor on December 15, 2005 11:09 PM

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