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The Onion Spoofs Word of Mouth

You know you've "made it" when you make The Onion. The publication recently ran a satire on stealth marketing, featuring a fictional teenager going to ridiculous extremes to praise a fictional drink called Mountain Dew True Blue. The headline: "I'd Love This Product Even If I Weren't A Stealth Marketer."

While it's a funny read, the story is also a bad sign for our industry. WOMMA continues to make sure unethical practices like those described in the article are not what our members support. We will continue to educate the industry and the public about the difference between honest word of mouth and stealth. Expect to see more from WOMMA on this front as we step up our education efforts in 2006.

Read The Onion story:
http://www.theonion.com/content/node/43456

Download the Word of Mouth 101 white paper:
http://www.womma.org/content/womma_wom101.pdf

Posted by WOMMA Editor on December 15, 2005 11:11 PM

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