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BzzAgent Nets $13.75 Million in VC Funding and Why it's Important

BzzAgent has announced that it raised $13.75 million in its first round of institutional funding co-led by General Catalyst Partners and IDG Ventures Boston. BzzAgent, a WOMMA founding member, has over 100 clients including Anheuser-Busch, Cadbury Schweppes, Levi's, and Ralph Lauren.

As an endorsement of the industry, the news is definitely a good sign. With two high-profile VC firms investing in a leading word of mouth company like BzzAgent, there is now clear evidence that the field is growing in importance and is now firmly a part of the mainstream marketing mix.

More info:
http://www.bzzagent.com

Posted by WOMMA Editor on January 14, 2006 10:49 AM

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