Warning This is old content! The Womnibus Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | Womnibus Home | Next →

Does New VW Ad Reply to Viral Clip?

Volkswagen recently unveiled a new slogan for its Polo car. The slogan -- "built to protect" -- appears to be a direct response to a fake ad that became a minor viral sensation last year. The fake clip juxtaposed the old slogan ("small but tough") against images of a suicide bomber attempting to cause mass destruction using the car.

It's not clear if the new ad was aimed directly at the viral clip and VW is not commenting. The episode does make a strong case for companies to continue to monitor and be mindful of consumer-generated media.

More info:
http://www.lindqvist.com/index.php?ID=1831

http://media.guardian.co.uk/advertising/story/0,7492,1680922,00.html

Posted by WOMMA Editor on January 14, 2006 10:49 AM

← Previous | Womnibus Home | Next →