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Bazaarvoice Hires Key Dell WOM Expert Decker

Bazaarvoice, a new firm that that provides managed word of mouth technology, services, and analysis, has announced it has hired WOM expert Sam Decker away from computermaker Dell. Decker, who had worked on Dell's word of mouth team, had also managed Dell's consumer web site and developed its customer-segmentation strategies. He also worked for six years at Apple and is widely known in the word of mouth industry for his strong analysis and in-depth expertise.

Launched by Coremetrics founder Brett Hurt, Bazaarvoice also recently announced it has secured $4 million in Series A funding.

More info:
http://www.bazaarvoice.com

http://decker.typepad.com/welcome/2006/01/ive_joined_a_wo.html

Posted by WOMMA Editor on January 18, 2006 12:43 PM

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