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BuzzMetrics Acquires Intelliseek

In a major re-alignment of the WOM measurement marketplace, BuzzMetrics has announced that it will acquire Intelliseek. VNU, which purchased BuzzMetrics in September 2005 and also owns AC Nielsen and Nielsen Media Research, will be the majority shareholder. The merged entity will operate as Nielsen BuzzMetrics and will be based in New York with offices in Cincinnati, Pittsburgh, and Israel.

The move represents another positive sign for the overall growth and health of our industry. As the WOM measurement space matures, the analytics and data tools will also continue to improve. That means better ROI, which helps everyone make the case to their boss or client that WOM works and can be measured with real numbers behind it.

Disclosure: BuzzMetrics and Intelliseek are both founding members of WOMMA.

More info:
http://www.nielsenbuzzmetrics.com

http://buzzmetrics.com/about/Nielsen_BuzzMetrics.htm

http://notetaker.typepad.com/cgm/2006/01/when_im_not_blo.html

Posted by WOMMA Editor on January 18, 2006 12:45 PM

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