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Game Puts Players in Control of Virtual Ads

As advertising becomes more pervasive in video games, one developer is trying a different course. MindArk, the company behind multiplayer online role-playing game Project Entropia, has taken in-game advertising a step further by allowing users to create their own ads. Tools are provided that lets users design the ads and then buy time on virtual billboards.

Word of mouth is fundamentally about acknowledging that consumers in control of the brand message. It will be interesting to see how brands respond to users remixing and reshaping that message within a virtual world

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Posted by WOMMA Editor on April 18, 2006 1:25 AM

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