Let Your Fans Build Community and Build the Buzz
"Snakes on a Plane" has the kind of pre-release buzz that most studios would pay millions for. The movie doesn't even hit theaters until August 18 and yet it has already spawned a passionate grassroots community of fans. Not only are they filling up blogs and forums with talk of the movie, but some fans are creating their own trailers, videos, songs, fan fiction, and comic strips. The entire consumer-created frenzy has spread without any prompting from the studio producing the film (New Line) and has seemingly come about solely based on its iconic star (Samuel L. Jackson) and the goofy/catchy title.
Click here to read the Snakes on a Plane Blog
