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DuPont Makes WOMMA Ethics Code Mandatory

In a major milestone for the word of mouth industry, DuPont has become the first Fortune 100 marketer to require its employees and vendors worldwide to follow WOMMA's Code of Ethics. Issued in a statement from the company's Senior Vice President and Chief Customer Officer, the full endorsement specifically indicated that DuPont will only engage word of mouth marketing services providers that adhere to WOMMA's Code of Ethics.

WOMMA congratulates DuPont for stepping forward and providing leadership on this issue. By working only with honest vendors, word of mouth marketing will continue to flourish and deceptive stealth marketers will find their services no longer required

DuPont's announcement will be discussed further in a special free teleconference on WOM Ethics this Wednesday. Call 512-225-3050 and enter passcode 772541#.

Posted by WOMMA Editor on April 18, 2006 1:28 AM

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