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Old School WOM: Let Other Promote Your Service

Here's a WOM tip perfect for small businesses: find a partner who will promote your service for you. Inc. magazine recently wrote about a photographer who needed new clients. Instead of running an expensive ad, he and a dentist partnered to create a WOM referral program. It was simple: the dentist promoted the photographer's service to cosmetic surgery patients by offering them a chance to have their portraits taken for free. Not only did the photographer save money by having someone else promote his service, but he soon found himself with a steady stream of referred customers who came for the free portrait but were often interested in buying more.

More info:
http://www.inc.com/articles/2006/04/solomarketing.html

Posted by WOMMA Editor on April 24, 2006 10:20 AM

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