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Research: Small Companies Leverage WOM Better

Small companies do a better job leveraging word of mouth tools such as blogs and message boards -- and often allow company employees to engage with customers more freely and directly -- than large companies with more ad dollars to spend. Those are the key findings of a new study from Jupiter Research, which also found:

* 44% of small businesses ran corporate blogs, compared to only 24% of larger firms.

* 74% of smaller businesses posted information on a web site to generate buzz, versus 61% of larger companies.

* 30% of smaller businesses allowed employees to maintain blogs, compared to 22% of bigger businesses.

Link to Jupiter report

Gary Stein commentary on WOM Research blog

Posted by WOMMA Editor on June 19, 2006 5:11 AM

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