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Gillette Viral Campaign Protests the Unshaven Man

Have you heard about NOSCRUF, the National Organization of Social Crusaders Repulsed by Unshaven Faces? Created by Gillette as part of a viral campaign to promote its new electric razor, the fictional organization "protests" men who go unshaven (encouraging them to use the new razor, of course). The campaign is classic viral. It uses humor promote an otherwise ordinary product and catchy, tongue-in-cheek video clips have been seeded on YouTube to make it easy to watch and pass along.

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Posted by WOMMA Editor on June 19, 2006 5:13 AM

1 Comment
Add your own

Susan Reynolds said on July 13, 2006

NOSCRUF as an acronym is funny in itself before delving further into the story. Thanks from those of us who didn't have a clue about it.

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