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Research Update: Latest in WOM Measurement and Metrics

Walter Carl: WOM Among Youth
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Gary Stein: Familiar Strangers and WOM
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Kate Niederhoffer: pWOM and NWOM in online communities
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Hit Songs Depend on Whether Peers Like It
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Perceived Justice Impacts Negative WOM Behavior
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Posted by WOMMA Editor on July 24, 2006 8:41 AM

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