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NBC Hopes to Build Buzz with Early Episode Releases

Every fall, TV networks debut a multitude of new shows and fervently hope that word of mouth will transform one of them into a success. Instead of just wishing for it, the networks are now actively trying to create some long-term buzz. The NBC TV network has released the pilot episodes of two new shows on DVD and is making them available to the public via online video rental service Netflix. By releasing the episodes early, the network is hoping that people will start talking about them with their friends and help break through the fall season clutter.

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Posted by WOMMA Editor on July 24, 2006 8:45 AM

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