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Local Paper Says Spread WOM by Being Nice

Tourism can mean big business, and many booster organizations pour large amounts of money into promotional campaigns to draw visitors to an area. But sometimes, just by being nice and friendly, ordinary people can do more to spread positive WOM about a community more than any campaign.

For example, a recent editorial in a local paper of the small town of Houghton, Michigan urged its readers to spread the word about the beauty of its community by being nice. After recognizing that negative WOM is easier to spread than positive, the editorialist offered a few tips to area residents:

* Carry a few extra maps in the car to give away.

* Stop for stranded motorists.

* Be aware that people are listening before talking about "that warm beer and bad pasty."

Learn more

Posted by WOMMA Editor on July 24, 2006 8:45 AM

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