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Movie: Sharing Credit for 'Clerks II'
This summer, courtesy of a unique movie promotion, MySpace users saw their names on the big screen by enabling WOM on the small screen. The first 10,000 people to add Mooby's Presents Clerks II as a friend in their MySpace profile had their names listed in the end credits of "Clerks II." The promotion was so successful that filmmakers extended it, promising to list in the end credits of the DVD the names of anyone who had linked to "Clerks II" prior to the film's July 21 opening. The innovative promotion gave users a reason to link to "Clerks II," but more than that, it gave them cause to tell their friends about the movie.