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INC. 500: 82% of Companies Use WOM

WOM tops the list of marketing practices at the country's fastest growing private companies, according to a new Inc. 500 survey. The magazine asked CEOs on its list how they advertise or market their products and services and found that, above all other methods, WOM is king.

The rest of the list:

* Email marketing (58%)
* Web-based keyword purchases (51%)
* Print magazines (50%)
* Direct mail (46%)
* Web banner ads (35%)
* Print newspapers (24%)
* Television (9%)
* Billboards (6%)

Learn more:
http://www.inc.com/resources/inc500/2006/

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