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Ethics Update: WOMMA Responds to FTC

Viral videos are exploding onto computer screens nationwide, bringing with them a host of ethical questions and conundrums of which WOM marketers have long been aware -- and which the government is now acknowledging. The Federal Trade Commission has announced plans to host a seminar on WOM marketing practices, titled "Protecting Consumers in the Next Tech-ade." Taking place Nov. 6, the goal is to open a dialogue between business, government and technology on emerging viral marketing techniques, as well as the proper role of advertising in social networks and user-generated media.

WOMMA is excited to see ethics and consumer protection pushed to the top of the agenda. As WOM and consumer participation continue to revolutionize how people communicate, we continue to push for the utmost care in making consumer protection our first priority.

Learn more:
http://www.ftc.gov/techade
http://adage.com/mediaworks/article?article_id=111788

Posted by WOMMA Editor on September 19, 2006 12:11 PM

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