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Local Search Sites Make Small Businesses Better

Thanks to the recent rise of local search sites like Yelp, CitySearch, Angie's List and Yahoo! Local, customer referrals are becoming more thorough, more honest and more accessible. A September feature by the San Francisco Chronicle, however, reveals that they aren't necessarily becoming more favorable. Enabling customers to review their local businesses online means giving them a forum in which to both praise and punish small businesses. The result, one business owner tells the Chronicle, is that businesses "have to be A+ on the ball all the time."

Learn more:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/09/03/BUG45KT0RH1.DTL

Posted by WOMMA Editor on September 19, 2006 12:12 PM

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