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Steve Rubel: Wikipedia Shapes Google Searches

Wikipedia entries on the country's top 100 advertisers are consistently among the top-ranked pages in Google searches of those brands. That's according to Micro Persuasion, which last week performed a simple study that produced remarkable results -- remarkable because even amid the billions of dollars that brands spend annually on search engine marketing and optimization, consumer opinion in the form of customer-created articles rises to the top.
Key findings, according to Edelman's Steve Rubel:

* On average, Wikipedia articles appear at No. 11 out of thousands of search results for the top 100 brands.

* While having more domains with your name reduces the impact of Wikipedia on your search results, having a more unique brand actually increases it.

* Results are similar across all search engines.

Learn more:
Micro Persuasion

Posted by WOMMA Editor on September 26, 2006 10:52 AM

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