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Call for Comment: Social Media Disclosure

Consumer-generated media is in the spotlight, thanks to recent headlines surrounding LonelyGirl15, and WOMMA is responding with a call for discussion:

* Read and comment on our position paper at www.womma.org/disclosure.

* Join us Wednesday, Sept. 27, at noon EST for a full telephone briefing on the issues surrounding social media disclosure. Call 1-512-225-3050 and enter code 495675# to participate.

Most consumers believe that content in environments like MySpace or YouTube has been created by non-marketers. WOMMA's goal is to establish actionable guidelines and best practices for marketers working in this media. When complete, these guidelines will provide marketers with industry-accepted terms as to what constitutes sufficient disclosure.

Posted by WOMMA Editor on September 26, 2006 10:53 AM

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