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LiveJournal Allows Sponsored Communities
With the introduction of sponsored communities to its hosted blogging site, LiveJournal is making it easier for brands to start conversations with consumers. Similar to services already offered by MySpace and Facebook, the new communities are created and maintained by companies who want to post information about a product or service within them, which consumers can discuss via blog-like journal entries. While controversial for introducing sponsorships in an otherwise ad-free environment, the feature is a way for companies to honestly and openly engage with their customers online.