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Broadway.com Turns Real Consumers into Critics

Broadway.com, an online ticket vendor for theatergoers in New York and London, has announced a new addition to its website: a group of 12 real consumers-turned-theater-reviewers known collectively as the Word of Mouth panel. Panel members, who range in age from 6 to 73, will attend shows throughout the 2006-07 Broadway season and share their "honest reactions" with fellow theater fans via written reviews. The panel is a creative way to engage consumers while stimulating ticket sales with word of mouth about new shows.

Learn more:
Broadway.com

Posted by WOMMA Editor on October 23, 2006 10:06 AM

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