Work.com Connects Small Business Owners, Experts
Business.com has launched a sister site -- Work.com -- to empower small business owners, giving them the tools for creating buzz for their companies. The site features a collection of how-to articles written by subject-matter experts who offer tips and tools for doing business better. What makes the site unique, however, is not that it's community-based, but that it invites users to become writers by submitting their own how-to guides. Users can rate one another's guides, and those with the best reviews and tips rise to the top as favorites. The model has potential to generate positive word of mouth not only for Work.com, but also for contributors who provide a valuable BtoB service to their peers and customers.
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